3D Kitchen Planner
Role
Product Designer
Year
2023
Link
all3d.aiCompany
Verticals
Description
A major customer of ALL3D 'Wren Kitchens' has over 109 showrooms in the UK and 10 in the US. The customer ships over 2,000 kitchens a week. Traditional methods of designing kitchen showrooms was slow and took a lot time. This gave rise to the idea of making a Kitchen Planner within the ALL3D platform that would make the process fast and could be useful for future customers as well
Problem
Kitchen sales designers are hindered by time-consuming administrative tasks and an inefficient 3D planner, leading to reduced selling time and fewer secured leads.
Solution
A 3D kitchen planner that balances speed, content, and features to equip sales reps for efficiently meeting customer needs, allowing them to focus on selling.
Business Needs
Scalability
A 3D kitchen planner that balances speed, content, and features to equip sales reps for efficiently meeting customer needs, allowing them to focus on selling.
Reduce friction & time
Sales people needed to go from a blank kitchen render to a fully furnished one as efficiently as possible.
Style surfaces, add props and render a kitchen image
To furnish a kitchen completely, salespeople must proficiently perform these three tasks to meet the customer's design criteria.
Pain points
Very few button labels
A lack of clear labelling leads to confusion and hinders users from understanding a button's purpose and function.
Cumbersome navigation
Fitting all navigational elements into a single box increased cognitive load and reduced interface scalability.
Unclear icons
Most icons aren't universal. Therefore, the lack of labels and inappropriate icon use added user confusion.
Wireframes
To cover all angles, different ideas were rapidly devised and tested, their direction was inspired by all the previous research.
Ideations
A total of 2 versions were created and user testing was done on both of the versions. The results recorded are as follows
Time-on-task (Ver. 1):
- Change color: -48%
- Change texture: -46%
- Add a prop: -25%
- Render an image: +40%
Time-on-task (Ver. 2):
- Change color: -48%
- Change texture: -46%
- Add a prop: -25%
- Render an image: +40%
Final Designs
A multitude of design decisions went into this 3D kitchen planner redesign. From tooltips and labelling to interaction behaviour and hierarchy. Via all of the testing done, these changes seemed to have the biggest impact:
1. Adding labels to most elements.
2. Using widely recognised terminology.
3. Allowing multiple interactive paths to the same endpoint.
4. Reducing visual clutter and unnecessary features.
