Simplyfing Personal Savings
Role
Product Designer
Year
2022
Link
easypaisa.comCompany
Verticals
Description
EasyPaisa, a leading digital financial platform in Pakistan, aimed to revolutionize the traditional practice of collective saving through its Committee Feature. This case study explores the design process and outcomes of enhancing financial empowerment for users.
Overview
The primary objective was to digitize the committee savings concept prevalent in Pakistan, making it accessible and user-friendly within the EasyPaisa app. The design aimed to simplify the creation, management, and tracking of committee groups while ensuring transparency and security.
Problem
Traditional committee saving groups in Pakistan face challenges such as manual tracking, lack of transparency, and difficulty in managing payments.
Solution
EasyPaisa introduces a digital Committee Feature to streamline collective saving, providing users with a seamless platform for creating, managing, and tracking committee groups within the app.
Pain points
Easy paisa's customer service team conducted a thorough market research on the problem and provided me with the following pain points
Manual tracking
Users struggle with manually tracking payments and contributions within traditional committee saving groups, leading to errors and inefficiencies.
Lack of transparency
Participants lack visibility into the status of their committee groups, including pending payments, withdrawal turns, and overall progress, causing frustration and uncertainty.
Physical collection & distribution
The physical collection and distribution of funds pose logistical challenges, especially for participants with mobility limitations, leading to delays and inconvenience.
User flows
The user flow prioritizes simplicity, transparency, and ease of use, ensuring a seamless experience for users throughout their committee saving journey.
Wireframes
To cover all angles, different ideas were rapidly devised and tested, their direction was inspired by all the previous research.
Final Designs
The final designs focused on enhancing user experience and engagement. The focus on trust, transparency, and engagement through design was key to the project’s success. Here’s a breakdown of the impactful elements:
1. Clear navigation that allowed users to understand key features
2. Clean visual hierarchy that balanced the information
3. Notifications and reminders to help the users keep track
Reflection And Results
What would I have done differently?
1. Engaging users early in the design process could provide valuable insights that might refine the problem statement and design direction.
2. Expanding the research to include a wider range of industries and company sizes could uncover diverse needs and expectations, leading to a more versatile platform.
3. Implementing more frequent cycles of usability testing throughout the design process could help identify and address issues sooner, reducing the need for major changes later on.
What did I find challenging?
1. Creating a user-friendly interface that also offers comprehensive features was a delicate balance to maintain.
2. Ensuring seamless integration with tools like Slack required careful consideration of different workflows and user habits.
3. Overcoming initial resistance to adopting a new platform is always challenging, especially when it involves changing established workplace behaviors.